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Google knows data

Alphabet, Google's parent company, has no easy life in dealing with the European Union. They have already received a penalty for promoting only their browser and search engine on Android devices, and now the European regulator has decided to take a closer look at how Americans collect and process data.

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I have to admit that there will be many discussions and investigations in this field all the time. This is hardly surprising, since for Google personalized advertising remains the main source of profit, so they do everything in their power to show the most tailored materials. Of course, they do not care about the privacy of users, because the direction they choose is much more profitable.

Reuters announced that new activities from the European Union will be focused primarily on analyzing how Google collects data from local search engines, online ads, searches or service login panels that allow you to use your Google account. This is not a big surprise. I would not be surprised if it turns out that Americans do not fully comply with the adopted regulations, which, however, seem to them of little importance in the face of huge profits.

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I am extremely curious how this matter will develop. I would not be surprised if finally a penalty of several billion euros was issued on Google, for which however it will not be anything severe. More interesting is how the European Union would like to ensure better compliance with legal regulations.

Problems of technological giants?

The topic of excessive data collection also appears in the US. The American Congress is constantly interested in the practices used by such giants as Amazon, Google or Facebook. Some investigations revealed irregularities, but this did not change their behavior in any way.

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It would be naive to believe that these companies will suddenly give up their current policy. In this way they built their strong position, so they are unlikely to suddenly give up their strength. This is especially visible in the case of Facebook and Google. For them, the topic of data analytics and serving perfectly tailored content is a matter to be or not to be.

Undoubtedly, all ongoing research will have a huge impact on how subsequent companies will approach data collection. Yes, privacy in the era of popularity of social networks is difficult to achieve, but service providers should clearly specify what information they collect and what they do with it. I don't necessarily believe that a Chinese system approach would suit anyone in Europe or the Americas.

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source: Fone Arena

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