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FIFA Ultimate Team is a mode for anyone who once dreamed of a perfect football team. Thanks to him we can create one for ourselves. The exchange market and strong personalization have made this mode extremely popular. Buying "packages" with players liked the players. Bah! On YouTube, movies about opening these packages and arranging sets break popularity records. The game also helps in this mode of competition between players, because after all nothing encourages the game like the desire to become better, they compare themselves to others. As it turns out, placing the Ultimate Team mode in the latest FIFA games was a hit. Not only in terms of fun for players, but also (maybe above all) financially.

FUT brings Electronic Arts huge profits

A similar mode is also found in the Madden and NHL games. I mentioned, above all, FIFA games, because they are the most popular in Poland and the easiest to recognize. Of course, in the other series, the mode is also a great success. The data from the first half of the financial year 2020 (April 1, 2019 to September 30, 2019) is amazing. "Packages" with players that are used during team complementation generated $ 716 million in net revenue. This is an increase of 40% compared to last year (509 million dollars).

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Ultimate Team modes generated income of 1.38 billion last year (2019, from April 1, 2018 to March 31, 2019). That's about 28% of the total net revenues generated by Electronic Arts … Of course, most of it comes from FIFY. The most interesting is the fact that FUT earns more than … the basic version of the game. That's what EA was counting on. They managed to work out a great mechanism. Every year, they sell the game "about the same" to a huge number of players around the world. They gather for themselves both those who play every day and those who consoles actually buy only for football emotions. Thanks to loot boxes, they have developed an even better mechanism that attracts a cart of money for them. They can use it in each of the page views and it will never cease to be current. There are new football talents that people are fascinated with. Whatever skins are games, this is just something. Although EA could be discussed in assessing their approach to players, one thing must be granted to them. They know very well how to make big money.

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