HTC's revenue in 2019 fell by more than 50 percent compared to the previous year (-57.8%, $ 333 million). In 2018, the manufacturer could "boast" revenue of $ 789 million, which was seen in terms of disaster and failure. Bloomberg journalist has consciously noticed that HTC thus generates less revenue from all its businesses than Apple only in the context of its AirPods headphones. Tim Culpan from this medium came to this conclusion.
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The first three quarters of 2019 are a $ 234.4 million loss for HTC – the manufacturer has not yet provided data for the last three months. However, we expect the loss to be over USD 300 million, which will mean considerable trouble for Taiwan. Rebuilding the strategy in the context of smartphones did nothing, as did the reorganization of other departments. It seems that HTC is standing above the abyss and it is difficult to assess at this point in which direction the situation will go. It is possible that the entire HTC will be sold to another entity, but it is difficult for me to imagine who could undertake the absorption of a business that has little chance of getting it straight. In addition, HTC does not have a lethal portfolio of patents that could be used well – in recent years the R&D department has not created anything that could be particularly attractive to anyone in the technology industry.
HTC revenue fell to just $ 330m last year.
That’s an 84% drop in 2 years.
In context: Apple now gets more from selling AirPods in a fortnight than HTC gets from selling * everything * in a year pic.twitter.com/6GF3EAgGd3
– TIM CULPAN (@tculpan) January 6, 2020
VR is the only reasonably healthy business at HTC
The VR market has been quite warmly received by HTC Vive Pro Eye, a refreshed version of the manufacturer's quite successful previous headset. However, it is known that VR is not a business that strongly affects the profitability of business. What's more, we don't know exactly how much HTC sold VR kits in 2019. We only have the assurance of the company's current CEO, Yves Maitre, who sees considerable potential in this field of new technologies.
It's a shame, it's a shame about HTC. I perfectly remember the first years of the mobile revolution – then HTC sold a lot of smartphones – well equipped, at good prices and – what is important – attractive to consumers. However, this company could not stand the competition with Samsung, Apple and other companies that decided to take part in the race for money in the consumer technology market. The company was also not helped by the unsuccessful launch of flagships and sometimes bizarre marketing communication.