I'm still in the majority, but apparently this will change next year. If, of course, the current trend is maintained, which according to the research we observe. Last year during Black Friday, online shopping from smartphones accounted for 33 percent of the total, this year it is 39 percent. This gives about $ 2.9 billion spent on purchases from this platform compared to 2.1 billion in 2018.
$ 7.4 billion of goods were sold from online banner ads, 6.2 billion last year. The average order was $ 168. Electronics, including Apple laptops, Airpods, Nintendo Switch, and Samsung TVs were the most popular. From games, primarily Fifa 20.
Write about your shopping from Black Friday? Or maybe you didn't buy anything at all and didn't let yourself be carried away by shopping madness. Me and Kamil are living proof that you can't buy anything on Black Friday and survive.
The data relate to the USA, but I think one can safely talk about the global trend. Well, maybe outside of China, where as many as 90% of buyers made purchases using a smartphone. It is possible that such a research in Poland would be different, I hope that soon someone will prepare a report based on our domestic purchases. In the meantime, you can see the Adobe one in full at this link.
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